Please join Leighann Chaffee for our third talk of the quarter! "Are you going to eat that?
Food and Memory" A Psychology Research Seminar Our eating choices and desires are controlled by a variety of psychological processes; memory and motivation influence evaluations of stimuli and attitudes, including our feelings and biases for a food and its attributes. These processes are complex in the modern food environment, with temptations for highly palatable foods influencing motivation, and thus our food choices. In research on eating, explicit measures of self-reported consumption are criticized as we fail to accurately “remember” what we ate, thus implicit measures are commonly employed. Our research using implicit measures demonstrates the struggle between the cognitive (utilitarian) evaluation of foods and the hedonic reaction, called the unhealthyequals-tasty intuition. |