104° West Partners
CHATTANOOGA TIMES FREE PRESS SELECTS TRUMBA TO POWER ITS ONLINE EVENT CALENDAR
Newspaper Builds Community by Presenting Local “Go-and-Do” Content
through Trumba Connect Solution
SEATTLE, WA, July 10, 2007 – Trumba Corporation, a developer of innovative online calendaring solutions, announced today that the Chattanooga Times Free Press has selected Trumba Connect to power its online event calendar. Trumba Connect is an online event calendaring solution that helps organizations increase event awareness and attendance and better connects them with their audiences through a comprehensive suite of tools that includes a hosted, interactive Web calendar, event submission forms, and reporting services.
Trumba Connect offers the Chattanooga Times Free Press an array of event-centric tools that include the ability to maximize user-generated content through event submission forms, create categories of calendars based on event types or geography, reverse publish online event information into print products, and drop events onto an array of personal calendaring solutions. In addition, the Chattanooga Times Free Press is able to easily import information into its calendar from the Chattanooga Downtown Partnership, Chattanooga Area Convention and Visitors Bureau and other art-related organizations in the surrounding community.
“We want the Chattanooga Times Free Press to be recognized as the authority for local information in Chattanooga,” said Ed Bourn, New Media Manager for the Chattanooga Times Free Press. “Integrating Trumba Connect aligns with our overall online strategy to be THE source of news, weather, events and other local information of interest.”
The Chattanooga Times Free Press’ online event calendar features information in a variety of categories such as sports, entertainment, lifestyle, community, and others. With Trumba Connect, the newspaper can easily expand these categories as needed. Trumba Connect also enables visitors to the Web site to view event information and interact with it by adding events to their personal calendars, setting event reminders, arranging to be notified if events change, and more. Visitors can also easily submit their own event information, which keeps the calendars active, interesting, and community-centered.
“Chattanooga Times Free Press joins a growing list of local newspapers that are quickly recognizing the benefits of Trumba Connect,” said Jeremy Jaech, CEO of Trumba. “The interactive and customizable features of Trumba Connect will help the Chattanooga Times Free Press engage its readers and better connect them with their surrounding community, while also giving individuals in the community the opportunity to submit their very own ‘go-and-do’ content.”
The Chattanooga Times Free Press calendar of events can be found at http://timesfreepress.com/calendar.html.
Trumba Corporation is a Seattle-based developer of innovative online event presentation and content management technology that helps media companies build community around and generate revenue from “go-and-do” content. The company’s flagship product, Trumba Connect, allows organizations to embed highly interactive and customizable calendars within their websites. Trumba customers also benefit from an array of event-centric tools that include the ability to leverage user-generated content through event submission forms, create categories of calendars based on event types or geography, reverse publish online event information, drop events onto an array of personal calendaring solutions and much more. Trumba technology is used by a variety of media organizations, including The New York Times, Pocono Record, SouthCoastToday.com, Cape Cod Times, King 5 TV, and Oregon Public Broadcasting. Trumba Connect is a subscription-based software as a service (SaaS) solution. The company is privately held and backed by three of the industry’s leading venture capital firms, including Kleiner Perkins Caufield & Byers, August Capital and Oak Investment Partners. To find out more about Trumba, visit www.trumba.com.
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