TRUMBA HELPS TV STATIONS BECOME COMPREHENSIVE RESOURCES FOR COMMUNITY EVENTS
WOWT-TV Leverages Trumba Connect To Provide Community Calendar and Increase Web Site Engagement
Seattle, WA, March 18, 2013 – Trumba Corporation, a leading developer of innovative online calendaring solutions, announced today that WOWT-TV selected Trumba Connect to power their online event calendars. WOWT joins a growing list of television, news and media organizations using Trumba Connect to expand their reach by effectively communicating local events of interest to their communities.
Trumba Connect is an online event calendaring solution that helps organizations increase event awareness and attendance and better connects them with their audience through a comprehensive suite of tools that includes a hosted, interactive web calendar, event submission forms and reporting services. Trumba-powered calendars provide media organizations the ability to maximize user-generated content through custom event submission forms, create custom calendar categories, reverse publish online event information into print products, download events into personal calendars and much more.
WOWT keeps its calendars current and interesting by soliciting events from the public using Trumba’s customizable event submission form. "It’s so easy for viewers to submit an event and even easier for us to approve and publish," says Kristen South, WOWT’s Emerging Media Manager. "We also really appreciate how easy Trumba is to set up. It was a seamless process to go from the practice/free trial to launching our live calendar. Once the calendar was set up, the maintenance is simple – it’s just approving submissions or adding our own, should we decide to."
WOWT’s online calendar features events organized in eight categories including Arts and Culture, Business and Technology, Sports and Outdoors. Trumba’s filtering and search tool makes it quick and easy for site visitors to search for events in any combination of event categories and by age range. With Trumba Connect, WOWT can easily expand these categories as needed. Site visitors also use Trumba’s interactive Event Actions to add events to their personal calendars, set event reminders and change notifications and more.
Using Trumba’s flexible publishing tools, WOWT highlights featured events with photos, and customizes how they display special events. Says South, "I love that we can designate the events that we sponsor with a box around them and draw special attention to them. I also like the email back to the person who submits an event – it takes all the questions out about whether we received it."
The customizable and interactive features of Trumba Connect noticeably increase community interest and engagement. South adds, "To say WOWT is thrilled with the results from Trumba is an understatement. The page views we’ve seen in the last two months top what we had using our old system for the last five years!"
WOWT serves the greater Omaha, NE and southwest Iowa area, with a viewership of more than 596,000 households. For more information visit the WOWT web site at www.wowt.com/calendar.
Trumba Corporation is a Seattle-based developer of innovative event marketing technology that helps businesses and organizations more effectively publish, promote and communicate their events online. Trumba enables customers – from small businesses to large organizations – to connect key audiences with their events, transforming those events into unique and highly-valued marketing and communication opportunities. The company’s flagship product, Trumba Connect, increases awareness of important events through hosted web calendar solutions and a comprehensive suite of event promotion tools. Developed for organizations that need to communicate event information to customers, members or employees, Trumba Connect is easy to implement and maintain, and is fully customizable for seamless brand integration. The company is privately held and backed by two of the industry’s leading venture capital firms, Kleiner Perkins Caufield & Byers and August Capital. To find out more about Trumba, visit www.trumba.com.
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