TRUMBA CALENDAR INCREASES WEBSITE TRAFFIC AND REVENUE FOR CKUA
Trumba Online Calendars Help Media Stations Successfully Promote Events and Increase Attendance
Seattle, WA, January 29, 2014 –Trumba Corporation, a leading developer of innovative online calendaring solutions, today announced that CKUA Radio selected Trumba to power their online events calendar. CKUA joins the growing list of international media organizations using Trumba Connect as their online platform for effectively promoting events. Trumba Connect helps organizations increase event awareness through a comprehensive suite of tools that includes a hosted, interactive web calendar, email and reporting services.
CKUA’s Trumba-powered calendar has increased traffic to their calendar web pages by over 30%. "Since we implemented Trumba, we are seeing steady growth in visits to our calendar page from about 6,000 a month before to more than 8,000 page visits per month," says Karen Howell, CKUA Web Editor. The visibility and success of their Trumba calendar has helped CKUA increase attendance at events. "We did a Facebook poll asking our listeners to let us know if they attended a concert or event only because they saw it in our online events calendar and we received an overwhelming response," adds Howell. CKUA also enjoys increased revenue from their Trumba calendar. "Our Trumba calendar has become a source of revenue for us since we created a banner ad on that page," explains Howell. "When potential sponsors learn how many page visits our calendar page receives they are eager to advertise with us."
With transmitters throughout Alberta Canada, CKUA Radio engages communities with their online arts and culture calendar. CKUA leverages Trumba’s flexible publishing tools to customize categories that site visitors can filter by event type and location, making it easy to find events that match their specific interests. "Our radio announcers really like how they can use the Trumba search tool to quickly find a particular musician’s name when they play their music so that they can tell their audience about upcoming performances by that artist," says Howell. CKUA also publishes a secure password-protected Trumba calendar for their volunteer events.
Trumba Connect’s social media and interactive calendar features increase event awareness by enabling site visitors to comment on events with Facebook and Disqus, post event information to Facebook, Twitter and LinkedIn, add events to their personal calendars and more. Trumba’s customizable event submission feature helps CKUA keep their calendar current, comprehensive and relevant to their audience. Site visitors can easily submit event information including photos, maps, web links and other details using Trumba’s easy-to-use online event submission form.
Trumba’s highly customizable design features allow organizations to stylize their calendar to fit their branding and design preferences. CKUA uses custom icons on their calendar to highlight events they attend or promote on the radio, and photographs add visual interest to their event listings. "I love how easily I can import copy and how easy it is to upload images," adds Howell.
CKUA is Alberta’s cultural network that celebrates music, engages communities and makes life worth listening. For more information visit CKUA's site.
Trumba Corporation is a Seattle-based developer of innovative event marketing technology that helps businesses and organizations more effectively publish, promote and communicate their events online. Trumba enables customers – from small businesses to large organizations – to connect key audiences with their events, transforming those events into unique and highly-valued marketing and communication opportunities. The company’s flagship product, Trumba Connect, increases awareness of important events through hosted web calendar solutions and a comprehensive suite of event promotion tools. Developed for organizations that need to communicate event information to customers, members or employees, Trumba Connect is easy to implement and maintain, and is fully customizable for seamless brand integration. The company is privately held and backed by two of the industry’s leading venture capital firms, Kleiner Perkins Caufield & Byers and August Capital. To find out more about Trumba, visit www.trumba.com.
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