A snapshot is a summary of how Trumba Connect helps an organization realize its website strategy goals.

Goals

• Providing a dynamic website calendar that lists worldwide automotive events.
• Providing access to events from the Automobiles section home page.
• Integrating a car club directory and events into the calendar.

Solution

• Implemented Trumba Connect and embedded a customized calendar into the Automobiles section of the NYTimes.com website.
• In the editing environment, created a calendar for each geographic region of the United States and for international events.
• Benefited from Add to My Calendar and other event actions built in to every published calendar.
• Embedded a customized, interactive upcoming events widget into the Automobiles home page.
• Provided a Trumba Connect submission form via a link next to the embedded calendar.

Outcome

• Fully integrated website calendar and other event widgets that keep the newspaper brand at the forefront.
• Site visitors use the interactive event widget on the Automobiles home page to see lists of upcoming events, view event details, navigate to the full calendar, and more.
• Auto enthusiasts easily add events to their personal calendars, set event reminders, and more.
• Calendar visitors easily filter events by geographic location.
• Car club members and other auto enthusiasts submit events to the calendar, subject to review by NYTimes.com editors.