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Snapshot: Pocono Record

A snapshot is a summary of how Trumba Connect helps an organization realize its website strategy goals.

Goals

  • Becoming the go-to resource for regional event information.
  • Reverse publishing online event information for use in print publications.
  • Simplifying the process of maintaining a comprehensive, up-to-date regional events calendar.
  • Making it easier for site visitors to discover and locate events they care about.

Solution

  • Implemented Trumba Connect and embedded a customized calendar into the What To Do page on the website.
  • Embedded customized Date Finder and Upcoming Events widgets into the Home, Local Entertainment, Visitors Guide, and other pages to make event information available throughout the website.
  • Worked with Trumba to convert rich calendar feeds into a file format that Jazbox (a MediaSpan Media Software content management solution) can read.
  • Provided a Trumba Connect submission form via a link on the What To Do page to encourage event submissions from community members.
  • Benefited from Add to My Calendar and other event actions built in to every published calendar.

Outcome

  • Fully integrated website calendar and other event widgets keep the Pocono Record brand at the forefront.
  • No delays or backups in posting new or updated events to the website. Site visitors always see the latest event information.
  • Residents and tourists can add events to their personal calendars, set event reminders, arrange to be notified if events change, and take other event actions that make them more likely to remember to attend events.
  • By hovering over a date on the Date Finder widget, people who browse to the Home, Local Entertainment, Visitors Guide, and other pages can see a list of that day’s events.
  • By using the interactive customized submission form, local individuals, organizations, and businesses who sponsor public events get more publicity and Pocono Record has a more dynamic calendar.
  • By exporting subsets of online calendar data, developers at Ottaway Newspapers, Inc. (of which Pocono Record is an affiliate) create audience-specific snapshots of event information for printed newspapers.
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