You’ve published your calendars using Trumba Connect and embedded them and other interactive event spuds into your website. Now you need a way to measure how much activity those spuds are generating.
Every Trumba Connect account includes a Publisher Dashboard, a convenient graphical display of when, how, and how often site visitors interact with your website calendars and events.
You can access the Publisher Dashboard at any time when you’re signed in to your account.
Simply click the Publisher Dashboard link above the displayed calendar.
Dashboard gallery
Scroll through the following sections to get a sense for what your Publisher Dashboard has to tell you.
Published calendar list
At the top of the dashboard, you see a list of the published calendars in your account ranked by number of views in the last month. If two calendars have an equal number of views, the calendar with more future events is listed first.
Clicking a calendar name in the list takes you to the section of the Dashboard devoted to that calendar.
Calendar information
In the section devoted to each calendar, the first thing you see is a summary. The summary includes information that you provided when you published the calendar and details about the calendar’s status.
For example, you see the web name, description, and keywords that you assigned to the calendar. You also see:
- Links to the web page on your site where you embedded the calendar, the page where the calendar is hosted on the Trumba site, and an index page optimized for search engines.
- A list of other calendars that you mixed in to the calendar's published view.
- If you set up calendar email, information about when the next message will be sent.
Spud views
This list ranks spuds and calendar actions according to the total number of hits they have received in the last four weeks.
For example, 2,838 RSS feeds of this calendar have been served in the last 29 days. The Upcoming Events spud has received a total of 3,158 views.
This data provides you with a perspective over time of how spuds are performing in their current locations on your website.
For example, only two visitors chose to display this calendar in Classic Week view. If that trend continues, the publisher might want to eliminate or replace that view.
Click the links at the bottom of the list to export the spud views data for the current and two previous months. The data is exported as a comma separated values (.csv) text file that you can open in Microsoft® Office Excel and other spreadsheet programs.
Calendar and promotion spud views over the last month
The graphs of calendar and promotion spud views show you the pattern of views the spuds received over the last month.
You can use the graphs to tie peaks and valleys of activity to specific event offerings. You can also monitor how effective your promotion spuds are at driving traffic to your event calendar.
Tip: Hover your cursor over a bar to see the date the bar represents.
Most frequently viewed events
The Top 10 list includes the ten events for which visitors have viewed event details the most times. It also shows how many times visitors have added each top 10 event to their personal calendars, forwarded it to friends, and set an email or text message reminder.
The Top 10 list is an excellent way to track, over time, which types of events attract the most interest. It can also help you learn how best to describe events so they appeal to the audience you’re trying to reach.
Number of future events
Seeing the number of future events on a calendar gives you a sense for how active the calendar is going forward. The chart extends 13 months into the future, including the current month.
You can use the future events chart as an early warning sign that you need to add more events. Or, if you depend upon event submissions from visitors, you know which calendars are actively receiving submissions.
If you look closely, you can see that the first bar, which is the bar for the current month, has two sections to it, a lighter section on the left and a darker section on the right.
Pause your cursor over the light section to see the number of events in the current month that are in the past.
Pause your cursor over the dark section to see the number of events in the current month that are in the future.
