Manage calendars and monitor activity with the Dashboard
The Publisher Dashboard functions like the dashboard in your car. It's one central place from which you can manage your calendars and monitor the activity they receive on your website. You can use the information you find in the Dashboard to modify your event promotion strategies and improve event awareness over time.
At the top of the Dashboard, you see a list of all of your published calendars with information about how many times each calendar has been viewed in the last month.
Calendars are listed in descending order by number of views. For calendars with equal numbers of views, those with more future events are listed first.
Click a calendar name in the list to see a section in the Dashboard devoted to that calendar.
The rest of this topic explains in detail what the calendar sections of the Dashboard contain.
- Calendar information
- Calendar actions
- Views by spud
- Calendar spud, promotion spud, and event detail views
- Most viewed events
- Future events by month
Calendar information
For each published calendar in your account, you see a summary of information about the calendar and settings you've applied.
For example, in this calendar's summary you can quickly see what calendars are mixed in to this calendar and when the next scheduled calendar email will be sent.
The calendar information section for each calendar contains some or all of the following information:
- Web name
The Web name you assigned to the calendar when you first published it.
- Embedded at
The URL of the web page on your website where you embedded the calendar.
Tip If this link is incorrect, you can correct it. In the title bar of the calendar information form, locate the Other actions drop-down list. Select Publishing Control Panel, click the Publish Settings tab, and then click Edit Publish Settings. On the Edit Publish Settings page, under Publish Settings, for Calendar address, type the correct URL for the page on your site in which this calendar is embedded.
Please tell me more about embedding my calendar into a page on my website
- Hosted page
The URL on the Trumba Connect website where the calendar is hosted.
- Index page
The URL for an index page that Trumba Connect creates automatically each time you publish a calendar. This index page is optimized for search engines.
Note You won't see this link if you have set your calendar to be unsearchable.
- Description
If you typed a description for your calendar when you created it, that information appears here. Providing a strong description makes it more likely that your calendar will show up in search engine results.
- Keywords
If you typed keywords related to your calendar when you created it, those keywords appear here. Providing strong keywords makes it more likely that your calendar will show up in search engine results.
- Mixes in
The calendars listed here are calendars that you mixed in to this calendar when you published it. In the example shown above, one calendar is highlighted because its time zone settings differ from the time zone settings of this calendar and others that are mixed in.
- Mixed into
If this calendar is mixed into other calendars, those other calendars will be listed here. In the example above, no Mixed into section appears.
- Email
If you have set up a scheduled calendar email for the calendar, information about when the next email will be sent appears here. If you want to change the scheduled email settings, at the top of the calendar section, in the Other Actions list, choose Email Options.
Calendar actions
At the top right side of the calendar section, you see a list of actions that you can take related to the calendar.
Each action is described briefly below.
- Edit Events
Click to see the editing environment where you can edit existing or add new events to the calendar.
- Publish Settings
Click to change settings that affect the way your publised calendar looks and behaves, such as default view, mixed-in calendars, and display options.
- Email Options
Click to change the settings for this calendar's scheduled email. For example, you might change the schedule or distribution list or add a message specific to the next email that will be sent.
- Calendar Settings
Click to change settings for this calendar, including the calendar's name, time zone, start day and time, default event type, and more.
- Define Custom Fields
Click to create new event types or custom event fields that you can use in all calendars in your account.
Tip The calendar where you create event types and custom fields matters. For other event editors to access the new types and fields, you must share with them the calendar where the types and fields were originally created.
- Import Events
Click to import events into this calendar that were originally stored in another calendar program or data file. You can import files in
- Export Events
Click to export the events on this calendar to create a backup iCalendar (.ics) or comma-separated text file (.csv).
- Unpublish Calendar
Click to unpublish your calendar. Calendars you unpublish are no longer visible on your website. If you just want to change the way your published calendar looks but do not want to remove it from your website, click Publish Settings instead.
- Delete Calendar
Click to delete the calendar and any events it contains from your account.
Spud views
This section lists the number of times in the last 28 days that site visitors viewed the spuds embedded into your site and took specific actions related to your calendar.
This data provides you with a perspective over time of how spuds are performing and helps you decide which spuds to support.
For example, 2,838 RSS feeds of this calendar have been served in the last 29 days. The Upcoming Events spud has received 3,158 views.
Tip To export the spud view data for the current or previous two months, click the appropriate link at the bottom of the table. The data is exported in comma separated values (.csv) format, and can be opened in Microsoft® Office Excel and other spreadsheet programs.
Calendar spud, promotion spud, and event detail views
This section summarizes how many views your calendar and promotion spuds and details pages for events received each day for the last 4 weeks. You may see a few additional days between the last day of the most recent week and today.
The report begins with the day you designated as the first day of the week in the calendar's settings.
You can use the graphs to tie peaks and valleys of activity to specific event offerings. You can also monitor how effective your promotion spuds are at driving traffic to your event calendar.
You can also pause the cursor over a bar in any of the charts to see the date the bar represents.
Ten most-viewed future events
This section lists the ten future events on your published calendar for which the event details page was viewed most frequently. Clicking the event description takes you to the Event Information form where you can see or edit the event information.
For each event, you can also see how many times a site visitor has added the event to a personal calendar, set an event reminder, or forwarded the event to friends.
Note The Dashboard also provides you with an Event Actions in the previous 28 days chart that summarizes all of the actions taken by your calendar visitors over the last four weeks.
Future events
This summary of future events shows you at a glance how many events you have on the calendar for dates in the future.
The chart extends 13 months into the future including the current month.
Pause your cursor over the lighter portion on the left of the first bar to see the number of events in the current month that are in the past.
Pause your cursor over the darker portion on the right of the first bar to see the number of events in the current month that are in the future.