|
|
||||
| Trumba Help Center | What’s New | FAQ | Support Forum | Email Support | ||||
Publisher DashboardIf you're a Publisher account holder, you have access to a Publisher Dashboard where you can monitor the activity, for the past three months, of published calendars in your account. You can use the Dashboard to download reports of calendar activity (in comma-separate values (.csv) format that you can open in the Microsoft® Office Excel or other spreadsheet programs), modify your event promotion strategies, and improve event awareness over time. Important tips about the Publisher Dashboard
What you can learn in this topicIn addition to a summary list of your account's published and editable calendars, the Publisher Dashboard includes detailed performance data for each published calendar. The rest of this topic describes the summary section and the calendar-specific performance data in more detail.
Published calendars summaryAt the top of the Dashboard, you see a list of all of your published calendars with information about how many times each calendar has been viewed in the last month. Calendars are listed in descending order by number of views. For calendars with equal numbers of views, those with more future events are listed first.
Published Calendars list. Click a calendar name (blurred in the image) to jump to a section in the Dashboard devoted to that calendar. Following the published calendars list, you see a list of calendars you can edit that are not published or mixed in to a published calendar. Clicking a calendar's Edit Events link returns you to the editing environment with that calendar active. You also see a Download spud views section where you can click a link to download a spud views report. The report is a file in .csv format that you can open in spreadsheet programs.
Download links and editable calendars list In the following spud views report, on January 2, the Seminars calendar Classic Table view was viewed 1135 times. Visitors clicked events in the main calendar 390 times to view event details.
The Spud Views report is organized by calendar and then by date. For each day, it lists the number of calendar views, event detail views, event detail popups, and calendar feeds served. Tip The term "Timeface" refers to a main calendar view. Tip Reminder: Trumba stores only three months' worth of view data. Calendar descriptionFollowing the high-level list of published calendars you find a detailed section devoted to each individual published calendar. The first thing you see in each calendar section is a description of the calendar's settings.
Individual calendar section, calendar description Each calendar description is unique but all descriptions include at least some of the following information:
Spud viewsTo the right of the calendar description, you see a Spud views chart. The chart, which covers the last 30 or so days, lists spuds viewed, feeds served, calendar emails sent, and actions taken in descending order by number. The following examples of spud view data from two different published calendars illustrate that each Spud views chart is unique. The information you see in your charts will depend upon the specific set of calendar view, promotion, control, event detail, and email spuds you configure for each published calendar. Read the descriptions beneath the example charts for tips on how to interpret your own chart data.
Calendar, promotion spud, and event detail viewsIn this section, bar charts make it easy for you to compare, on a day-to-day basis, four weeks' worth of main calendar spud, promotion spud, and event detail views. The way the charts are presented makes it easy to tie peaks and valleys of activity to specific event offerings. You can also monitor how effective your promotion spuds are at driving traffic to your event calendar. Tip The bar chart reports begin on the day you designated as the first day of the week in the calendar's settings.
These charts suggest a correlation between promotion spud and event detail views. They also demonstrate that interest in events tends to peak later in the week.
Pause your cursor over any bar in any of the charts to see the day and date the bar represents. Most viewed future eventsThis section lists the eight to ten future events on your published calendar for which the event details page was viewed most frequently. Clicking the event description (blurred in the image) takes you to the Event Information form where you can see or edit the event fields. For each event, you can also see how many times visitors have added the event to their personal calendars, forwarded the events to friends, and set event reminders.
Most-viewed future events with event action data. Tip At the bottom right, click a month link to download an event report. The report, which includes all viewed events, is organized by date. For each event, it lists the number of views as well as the number of times visitors added the event to their calendars, forwarded it to friends, or set up a reminder.
The report columns from left to right are Event Title, Starts (date and time), Views, Adds, Forwards, and Reminders. Event action activityFrom the event actions chart, you get a sense for how and how often visitors interact with your events. For example, the following chart shows that the action visitors most commonly take is to add events to their personal calendars. Setting event reminders and emailing themselves or downloading event information come next.
Event actions taken by visitors during the previous month Future events by monthThis summary of future events shows you at a glance how many events you have on the calendar for the current month and 12 months into the future. Use the chart to
The chart extends 13 months into the future including the current month.
Pause your cursor over the lighter portion on the left of the first bar to see the number of events in the current month that are in the past.
Pause your cursor over the darker portion on the right of the first bar to see the number of events in the current month that are in the future. |
|||||
| Privacy | Terms | Public Calendars | |||||
| © 2004–2013 Trumba Corporation. All rights reserved. Click for trademark information. | |||||