Too often startups rush to market based on limited customer feedback, theories, or worse – assumptions. But, in order to create a great solution or product you must thoroughly understand the problems and desires your target audience currently experience. Come learn how to systematically discover exactly what your customers want and how to incorporate their feedback in order to develop a product that works.

Topics
• Defining your target audience
• Getting to know your customer
• Assessing product-market fit
• Incorporating customer feedback – again and again
• Creating a value proposition hypothesis
• Go-to-market strategy

Magali Dieny Eaton
Magali Dieny Eaton is CoMotion’s Assistant Director of Innovation Training, an intellectual property lawyer, and faculty member at the University of Washington School of Law.

Before joining the university, she practiced law in two major international firms in France and in Seattle. She managed intellectual property portfolios and transactions for clients in a wide breadth of industries, including retail, manufacturing, wine, publishing, luxury goods, and gaming. In her free time, she built and participated in the development of two youth education nonprofit organizations.

A member of the New York bar, she also holds a Master's degree in international law from Universite Jean Moulin in France, and an LLM from the University of Washington where she originally attended as a recipient of the prestigious Fulbright scholarship. Read more about Magali Eaton on LinkedIn.

Format
Fundamentals for Startups is a weekly one-hour lecture series featuring notable experts who share startup-related information, experience, and insights with our entrepreneurial community. From raising capital to scaling to exit strategies, these seasoned guest speakers deliver valuable content designed to help startups and entrepreneurs thrive. Lectures are typically 30-40 mins, followed by open Q&A. Light refreshments will be served. These lectures are open to the public and you do not have to be currently affiliated with the UW or a startup to join. We hope to see you there!

Each lecture is filmed, live streamed and archived on CoMotion’s YouTube Channel. Check out our Fundamentals for Startups playlist.