In winter quarter, the department of Human Centered Design & Engineering hosts a 10-week seminar series on User Experience (UX), where we welcome industry experts to speak about current issues and research in the field. Talks are open to members of the UW community to attend. Find the full schedule online at www.hcde.uw.edu…

NOTE: This lecture is canceled due to illness.

As with any great design, it’s only as good as how it’s perceived or understood by those intended to benefit from its value. As designers, how we communicate our work, and decision-making rationale is fundamental to the impact we make within any organization large or small. Understanding both the art and science of evidence-based storytelling can often mean the difference between selling a winning idea or going back to the drawing board and starting anew. Clarity of communication has never been a more important skill for designers contending with the rapid and growing complexities of the 21st century. This talk offers simple and useful tools for presenting your design solutions in clear, data-driven way.

Reem Gamil is the Head of UX & Design for Amazon Global Payment Products where she leads UX strategy, research, and brand design across platforms. Before joining Amazon in 2016, Reem served as director of experience design for Vertafore; a Seattle-based SaaS company supporting the insurance industry. While there, Reem oversaw the customer experience for the company’s 25+ product portfolio. In 2012, she served as senior consultant at CGI, Toronto supporting industry verticals in both B2B and B2C domains from banking, health care, e-commerce, and telecommunications.