As researchers, we all want to make a difference -- but are we succeeding? Today, researchers across the disciplines must track and explain the impact of their work as justification for future funding, career opportunities, and basic job stability. This workshop is here to help you tackle thorny questions about why your research matters, what you can do to track and enhance your impact, and how "going public" can and should be part of your game plan. Join Robin Chin Roemer, Head of Instructional Design & Outreach Services for the University of Washington Libraries, and co-author of Meaningful Metrics: A 21st Century Librarian's Guide to Bibliometrics, Altmetrics, and Research Impact for this session.