| Description | This session addresses 13 strategic marketing imperatives every startup must get right to avoid losing time, money and market position, based on interviews with entrepreneurs, investors and subject matter experts and Lisa’s 20 years of experience helping startup CEOs. If you believe Marketing happens after you finalize your product, or that Marketing is confined to advertising, promotion and PR, you’ll benefit from attending. Bring your questions!
Lisa Fernow brings over 30 years of experience as a strategist, global marketer and consumer insights professional. After serving in senior marketing roles at PepsiCo and Time Warner, Lisa founded Fernow Consulting in 2000 to help entrepreneurs, enterprises and visionary non-profits innovate more successfully. She has blogged on innovation for the Marketing Executive Network Group and the American Marketing Association, and has served on the S.C. Johnson School Advisory Board (Cornell University’s business school) since 1999. Lisa has served as a lecturer and mentor for University of Washington’s CoMotion, Seattle University, WeWork Labs, Founder Institute and Alliance of Angels.
Format
Fundamentals for Startups is a weekly one-hour lecture series featuring notable experts who share startup-related information, experience, and insights with our entrepreneurial community. From raising capital to scaling to exit strategies, these seasoned guest speakers deliver valuable content designed to help startups and entrepreneurs thrive. Lectures are typically 30-40 mins, followed by open Q&A.
Each lecture is filmed, live streamed and archived on CoMotion’s Startup Training Videos page.
These lectures are open to the public and you do not have to be currently affiliated with the UW or a startup to join. Please register at the link below for access information. We hope you can join us! |
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