| When | Thursday, Oct 21, 2021, 12 – 1 p.m. |
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| Where | 3980 15th Ave. NE, Seattle, WA 98195 US |
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| Campus room | Hans Rosling Center for Population Health, Conference Room 101 |
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| Event Types | Lectures/Seminars |
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| Event sponsors | The Population Health Initiative is sponsoring this event to showcase this team's cross-sector collaboration efforts and successes to increase mask use, vaccine adoption and support small businesses using social media as a platform.
Speakers:
Akhtar Badshah, PhD, Distinguished Practitioner & Associate Teaching Faculty, University of Washington, Evans School of Public Policy & Governance and School of Business, Bothell Campus
Alex Stonehill, Head of Creative Strategy, University of Washington Communications Leadership Program
Drew Bernard, Upswell, Founding Partner, Innovation and New Initiatives
Nisha Deolalikar, Facebook, Health Partnerships Program Lead |
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| Target Audience | Students, Faculty, Staff, Community Members, External Partners |
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| | | Description | The severity of the rapidly-evolving COVID-19 pandemic warrants a creative, novel, and sustained approach to encourage public health protocol, keeping people safe and the economy open. Restart Partners came together as a cross-sector collaboration to use social media as a platform to create innovative approaches to increase mask wearing, vaccine uptake and to support small businesses. Restart Partners received support from the Washington State Department of Commerce, Facebook, and Upswell partners to implement three major social media campaigns to improve public health outcomes and more safely reopen the economy. The campaigns were aimed toward changing behaviors using a targeted approach.
Join us on October 21st at 12PM at the Hans Rosling Center for Population Health as this team shares their experience with social media as a public health response for behavior change and how these findings can be leveraged to create future campaigns to achieve organizational goals. |
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| Link | catalyst.uw.edu… |
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