| Description | What’s your story? If you’re launching a product or business, you need to be able to communicate your value proposition to a variety of stakeholders, not just the investors you’ve tailored your initial pitch to. Public relations executive and thought leader Tia Over, who led messaging strategy for NASA, will explain why you need to know your own story, how to articulate your mission and vision, and the importance of getting everyone on the team fluent in key messages. She’ll outline the information you need to gather and initial steps to take to compose a story that sells. with Tia Over, executive vice president and chief operations officer, Spring Green Communications,
Format
Fundamentals for Startups is a weekly one-hour lecture series featuring notable experts who share startup-related information, experience, and insights with our entrepreneurial community. From raising capital to scaling to exit strategies, these seasoned guest speakers deliver valuable content designed to help startups and entrepreneurs thrive. Lectures are typically 30-40 mins, followed by open Q&A.Each lecture is filmed, live streamed and archived on CoMotion’s Startup Training Videos page. These lectures are open to the public and you do not have to be currently affiliated with the UW or a startup to join. Lunch is provided while supplies last. Please register at the link above for web access information and to help us plan accordingly. We hope you can join us! |
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