| Description | Research on prejudice often focuses on generalized feelings and attitudes toward members of target groups. In this talk, Dr. Cook will present research exploring the influence of social goals and social cues on prejudiced responses. The Affordance Management approach suggests that stereotypes relevant to fundamental social motives—e.g., finding and retaining mates, parenting, avoiding disease, affiliating socially, protecting oneself, and acquiring and maintaining status—engage specific emotional and behavioral reactions to address perceived threats and opportunities (i.e., affordances). Dr. Cook will present data to illustrate this model, specifically by applying it to understand instances of prejudice toward non-heterosexual individuals (i.e., sexual prejudice; Pirlott & Cook, 2018), and on prejudices toward immigrants and Muslims (Cook, Li, Newell, Cottrell, & Neel, 2018). |
|---|