Tradition Meets Trend: Rebranding for Today's Discerning Customers
Join us for an exclusive session featuring Eileen Goh, Chief Creative Officer of DMK and a second-generation entrepreneur who rebranded her family’s fashion footwear brand to captivate a new generation of customers. Discover how DMK captured the hearts of Millennials and Gen Z while staying true to its core values of comfort and affordability.
Eileen will be joined by Dr Patricia Lui, Senior Lecturer of Marketing at the SMU Lee Kong Chian School of Business for an insightful discussion on DMK's modernisation journey. Together, they will discuss the importance of implementing effective marketing strategies, adapting to evolving customer behaviours, and integrating fundamental business principles to thrive in a competitive landscape.
Don’t miss this chance to learn how blending tradition with innovation can drive growth and maintain relevance in today’s dynamic business landscape!
Contact: fabianchong@smu.edu.sg. Speaker Details:
Eileen Goh (BBM 2017)
Chief Creative Officer
DMK,
Patricia Lui
Senior Lecturer of Marketing
Singapore Management University. RSVP: . Type: Talks & Forums. Social & Networking. Subject: Analytics for Business, Consumer & Social Insights. Business. Communication & Marketing. Innovation & Entrepreneurship. Operations Management. Strategic Management. Audience: Alumni. Academic Community. Current Student. SMU Faculty & Staff.
Friday, October 25, 2024, 12:00 PM – 2:00 PM.