25 Nov 2025 MST Sample Class: Community Based Social Marketing
Infosessions
Speaker, , Sonny Rosenthal
Associate Professor of Sustainability Communication
SMU
Sonny Rosenthal is an Associate Professor of Sustainability Communication at the College of Integrative Studies at Singapore Management University. He earned his Ph.D. in advertising from The University of Texas at Austin. His research focuses on environmental communication, media effects, and public understanding of science. He is particularly interested in how various media forms influence perceptions of climate change and promote sustainable behaviours. His recent work examines the role of audiovisual media in enhancing personal relevance of climate change, suggesting that immersive experiences can increase public engagement.
RSVP: . Reserve a seat: https://smumst.smu.edu.sg/acton/ct/45772/e-015d-2510:0/Bct/l-tst/l-tst:8/ct15_0/1/pp?sid=TV2%3ApfzZ6FweM. Event Details: This lecture introduces community-based social marketing (CBSM) as a practical framework for promoting sustainable behavior. Unlike traditional communication approaches that emphasize information and persuasion, CBSM focuses on identifying specific target behaviors, uncovering barriers and benefits, and designing strategies that align with social and cultural contexts. Students will explore the CBSM process—behavior selection, barrier/benefit analysis, strategy design, pilot testing, and evaluation—alongsid… Contact: mst@smu.edu.sg. Type: Information Sessions. Lectures. Subject: Social Sciences & Humanities. Audience: Current Student. Incoming PG Students. Prospective Student. Professionals. Public. Alumni. SMU Faculty & Staff.
Tuesday, November 25, 2025, 7:00 PM – 8:30 PM.
In-person Session:
SMU Yong Pung How School of Law
Level 2, Seminar Room 2-2
55 Armenian Street Singapore 179943
Virtual Session:
The virtual session will be conducted on Zoom. For security reasons, the login details will be shared 2 days before the sa.
For more info visit smumst.smu.edu.sg.