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i-corps, workshop, spring

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Fundamentals For Startups: When You Don’t Need a Perfect (Startup) Idea- You Need Empathy

CoMotion Labs Members Please register for this event on our Luma calendar. Lecture: Most ideas don’t fail because they lack funding, or ambition. They fail because they are built on assumptions about people. ​Human-Centered Design (HCD) is a research-backed method that reduces risk early by shifting focus from finding the right solution to asking better questions. It uses empathy to learn directly from the people you aim to serve, instead of guessing stakeholder needs. ​This 60-minute lecture introduces Human-Centered Design as a practical tool for moving ideas forward with clarity, whether you are launching a startup, translating research into impact, or shaping a new program inside an organization. Empathy is no longer a “soft skill". It is your strategic team-member. ​The lecture is intentionally designed for a mixed audience: ​founders and early startup teams , ​researchers and scientists exploring real-world application , ​students, public and first-time idea-makers , ​employees developing new initiatives within… Event interval: Ongoing event. Campus room: Condon Hall, 2nd floor (take elevator, opens at 11:30 AM). Accessibility Contact: dso@uw.edu. Event Types: Lectures/Seminars. Event sponsors: ​Cooley LLP is proud to sponsor this event. Friday, February 20, 2026, 12:00 PM – 1:00 PM. Startup Hall - 1100 NE Campus Parkway, 2nd floor (take elevator, opens at 11:30 AM). For more info visit luma.com.

Idea to Plan- Winter

This program introduces participants to CoMotion's innovation services, commercialization pathways, and the beginnings of customer discovery. The program is a one-day, in-person workshop. Click here to learn more about participating in our Innovation Training programs. Event interval: Single day event. Campus location: Condon Hall (CDH). Accessibility Contact: dso@uw.edu. Event Types: Workshops. Thursday, February 26, 2026, 9:00 AM – 2:30 PM.

Fundamentals For Startups: Operating credibly in the tech startup ecosystem- audience-centric communication strategies that cut through market noise

CoMotion Labs Members Please register for this event on our Luma calendar. Lecture: ​Digital storytelling best practices for modern marketing and communication strategies that help you deliver better outcomes for audiences during presentations. Speaker: Brian Tagami is a senior technology sales executive and SVP of Strategic Sales at Monks, where he partners with global organizations to design and deliver AI, data, and software-driven digital transformation initiatives. With deep experience across media, sports, and enterprise platforms, he focuses on aligning technology, storytelling, and audience centric design strategies to help organizations align and execute on strategic investments. For the University of Washington community, Brian brings a business practitioner’s perspective on how audience-centric thinking shapes more effective communication, slide designs, and digital story telling journeys to move audiences towards decisions faster. About Fundamentals for Startups: Fundamentals for Startups is a weekly one-hour… Event interval: Ongoing event. Campus room: Condon Hall, 2nd floor (take elevator, opens at 11:30 AM). Accessibility Contact: dso@uw.edu. Event Types: Lectures/Seminars. Event sponsors: ​Cooley LLP is proud to sponsor this event. Friday, February 27, 2026, 12:00 PM – 1:00 PM. Startup Hall - 1100 NE Campus Parkway, 2nd floor (take elevator, opens at 11:30 AM). For more info visit luma.com.

I-Corps Workshop 1 Spring

This NSF funded program teaches participants how to perform customer discovery, focusing on customer segments and value proposition. The program consists of four weekly, virtual sessions. In addition to attending all workshops, participants are expected to conduct a minimum of 20 customer discovery interviews. Click here to learn more about participating in our Innovation Training programs. Event interval: Single day event. Accessibility Contact: dso@uw.edu. Event Types: Workshops. Thursday, April 2, 2026, 9:00 AM – 12:00 PM. Virtual.

I-Corps Workshop 2 Spring

This NSF funded program teaches participants how to perform customer discovery, focusing on customer segments and value proposition. The program consists of four weekly, virtual sessions. In addition to attending all workshops, participants are expected to conduct a minimum of 20 customer discovery interviews. Click here to learn more about participating in our Innovation Training programs. Event interval: Single day event. Accessibility Contact: dso@uw.edu. Event Types: Workshops. Thursday, April 9, 2026, 9:00 AM – 12:00 PM. Virtual.

I-Corps Workshop 3 Spring

This NSF funded program teaches participants how to perform customer discovery, focusing on customer segments and value proposition. The program consists of four weekly, virtual sessions. In addition to attending all workshops, participants are expected to conduct a minimum of 20 customer discovery interviews. Click here to learn more about participating in our Innovation Training programs. Event interval: Single day event. Accessibility Contact: dso@uw.edu. Event Types: Workshops. Thursday, April 16, 2026, 9:00 AM – 12:00 PM. Virtual.

I-Corps Workshop 4 Spring

This NSF funded program teaches participants how to perform customer discovery, focusing on customer segments and value proposition. The program consists of four weekly, virtual sessions. In addition to attending all workshops, participants are expected to conduct a minimum of 20 customer discovery interviews. Click here to learn more about participating in our Innovation Training programs. Event interval: Single day event. Accessibility Contact: dso@uw.edu. Event Types: Workshops. Thursday, April 23, 2026, 9:00 AM – 12:00 PM. Virtual.