The Detour: Decide Already
Have you ever had to make a call before you felt fully ready? What about a decision where the stakes were high enough that getting it wrong actually mattered? Whether it’s your team, your organization, the people you serve, every leader faces both kinds: the ones that need to happen fast, in the room, under pressure, and the ones that deserve deliberate research, discernment, and planning. The hard part is knowing how to be better at both.
Balancing this tension is difficult, which is why The Detour has asked Dr. Stuart Zola, neuroscientist, entrepreneur, resident amateur magician, and co-founder of MapHabit, to lead us through the science and practice of better decision-making. His work on how the brain organizes memory and behavior has shaped decades of research and directly informed MapHabit, the evidence-based neurotechnology platform he co-founded to support individuals with memory impairment. As a researcher who became a founder, Stuart has been a mentor to countless entrepreneurs at The Hatchery. He…
University Event Topic: Innovation & Entrepreneurship. Department / Organization: The Hatchery, Emory Center for Innovation. Speaker/Presenter: Dr. Stuart Zola, neuroscientist, entrepreneur, resident amateur magician, and co-founder of MapHabit. Cost: Free. Registration / R.S.V.P. link: https://forms.microsoft.com/Pages/ResponsePage.aspx?id=nPsE4KSwT0K80DImBtXfOMocZC9Gi2RBj9zJWrbCeidUMzA1TU9PTzBNWEkwUjQyM0ZQSVc2R1AwNC4u. Contact Name: Rizky Etika. Contact Phone: 4047273711. Contact Email: thehatchery@emory.edu.
Friday, September 11, 2026, 9:00 AM – 10:30 AM.
The Hatchery
1578 Avenue Place
Suite 200
Atlanta, GA 30329.
For more info visit forms.microsoft.com. Traktion Presents: Healthcare Growth Sprint Series - GTM & Growth
Most healthcare organizations don't have a growth problem. They have a growth alignment problem, i.e. strategy, systems, and patient experience pulling in different directions instead of working as one process. It’s something we see every day in the healthcare clients we serve.
That alignment gap is what we’ve created the Healthcare Growth Series to close. Hosted in various innovation locations around Atlanta in the Fall of 2026, it’s a new three-part workshop series for healthcare leaders. Launched in partnership with The Hatchery at Emory's Center for Innovation, the workshops are an extension of their successful Detour series.
The series is free and open to anyone in the healthcare industry, but specifically designed for operators and executive healthcare leaders ready to move from growth ambition to execution. Each session will be a working session and not a lecture, with small groups, hands-on exercises, and takeaways you can act on immediately. Individual session details are as follows:
Session 1 —…
University Event Topic: Innovation & Entrepreneurship. Department / Organization: The Hatchery, Emory Center for Innovation. Speaker/Presenter: Traktion is an Atlanta-based marketing and operations firm that enables market leaders in health and wellness to influence, acquire, and retain patients and clients. To learn more, please visit our website. Cost: Free. Registration / R.S.V.P. link: https://luma.com/if5xzfab. Contact Name: Rizky Etika. Contact Phone: 4047273711. Contact Email: thehatchery@emory.edu.
Friday, September 11, 2026, 9:00 AM – 10:30 AM.
The Hatchery
1578 Avenue Place
Suite 200
Atlanta, GA 30329.
For more info visit luma.com. Bench2Market Talks | From Start-Ups to Corporates: Navigating Life Science Ecosystems
Bench2Market Talks presents:
From Start-Ups to Corporates: Navigating Life Science Ecosystems
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Online Location: https://gatech.zoom.us/webinar/register/WN_UEnYauXZSRWuJf5XudgHLA. University Event Topic: Innovation & Entrepreneurship. Career Development. Faculty. Health. Medicine. Research. Science. School: School of Medicine. Department / Organization: School of Medicine. Speaker/Presenter: Derek Mazur, Director at Cedar Pine
. Event Open To: All (Public). All Students. Alumni. Emory College Students. Emory Community. Evening MBA. Executive MBA. Faculty. Graduate Students. First-Year Students. Full-time MBA. International Students. Oxford College Students. Oxford Continuee Students. PhD. PhD Students Advanced to Candidacy. PostDocs. School of Business Students. School of Medicine Students. School of Nursing Students. School of Public Health Students. Seniors. Sophomores. Staff. Undergraduate BBA. Cost: Free. Registration / R.S.V.P. link: https://gatech.zoom.us/webinar/register/WN_UEnYauXZSRWuJf5XudgHLA. Contact Name: Cindy Borges. Contact Phone: 4044474868. Contact Email: cindy.lynn.borges@emory.edu.
Wednesday, September 16, 2026, 12:00 PM – 1:00 PM.
Bioentrepreneurship Networking | Founders Series
**Interested in being added to our emailing list for future events, funding, and innovation & entrepreneurship-related resources? Email Cindy: cindy.lynn.borges@emory.edu
Hosted by: Emory Innovation Center, Bioentrepreneurship Networking | Founders Series—
September 17 — 4:30 – 6:00 p.m. HSRB-II, 6th floor, N600:
Join Emory University’s School of Medicine for its Bioentrepreneurship Networking event featuring guest speaker Dr. Young-sup Yoon! Dr. Yoon will discuss the journey of translating academic discoveries in stem cell and regenerative medicine into clinically applicable therapies and biotechnology ventures. Using the development of iPSC-derived endothelial cell therapy for peripheral artery disease and the founding of KadisBio as examples, he will highlight the scientific, regulatory, funding, and entrepreneurial challenges involved in moving an innovative technology from the laboratory toward patients and commercialization. Don't miss out on this exciting chance to connect, learn, and collaborate. …
University Event Topic: Academics. Business. Career Development. Faculty. Health. Innovation & Entrepreneurship. Medicine. Public Health. Research. Science. Seminars & Workshops. Special Event. Graduate. School: School of Medicine. Department / Organization: School of Medicine. Building/Room: Health Sciences Research Building. Speaker/Presenter: Young-sup Yoon, MD, PhD, Director of Stem Cell Biology, Bruce R. Logue Professor of Medicine
Dr. Young-sup Yoon is the Bruce R. Logue Professor of Medicine and Director of Stem Cell Biology at Emory University School of Medicine, with a joint appointment in Biomedical Engineering at Emory and Georgia Tech. He is an internationally recognized physician-scientist in stem cell biology and cardiovascular regeneration and is the founder of KadisBio, a biotechnology company developing regenerative cell… Event Open To: All (Public). All Students. Alumni. Corporate Visitors. Donors. Emory College Students. Emory Community. Evening MBA. Executive MBA. Faculty. First-Year Students. Full-time MBA. Graduate Students. International Students. Juniors. Organization Members. Oxford College Students. PhD. PhD Students Advanced to Candidacy. Oxford Continuee Students. PostDocs. Prospective Students. Public. Recruiters. School of Business Students. School of Medicine Students. School of Nursing Students. Sc… Cost: Free. Contact Name: Cindy Borges. Contact Phone: 4044474868. Contact Email: cindy.lynn.borges@emory.edu.
Thursday, September 17, 2026, 4:30 PM – 6:00 PM.
Health Sciences Research Building II (HSRB-II)
Room N600, 6th floor
1750 Haygood Drive NE
Atlanta, GA 30307.
AppHatchery Office Hours at Emory
Join us for AppHatchery Office Hours on Tuesday, October 6th (12 PM–1 PM) in HSRB-II,1st floor/lobby, in front of the Nexus digital screen (next to room N100).
Bring your research, share the problem you’re tackling, and explore how technology or design could help expand its impact. We’re looking for ideas with real-world potential—if yours aligns, you’ll be entered into a raffle for a chance to have a custom app built with our team, for FREE. Stop by, grab some refreshments, and let’s turn your ideas into something impactful.
Parking:Free Limited Onsite Parking: (1750 Haygood Drive Atlanta, GA 30307), Note: Reserved onsite parking spots are available after 4PM, Gambrell deck, 1705 Lowergate Drive, Atlanta GA 30322, Lowergate East Parking Deck (behind university hospital), 1717 Lowergate Dr. NE. Atlanta GA 30322, Approximately 5 min walk from the HSRB Complex. Starvine deck at Clairmont campus, 1945 Starvine Way, Decatur GA 30033, Park at Visitor Parking, Take elevator to 4th floor and follow signage…
University Event Topic: Business. Career Development. Faculty. Graduate. Health. Innovation & Entrepreneurship. Humanities. Medicine. Nursing. Public Health. Research. Science. Other. School: School of Medicine. Department / Organization: Dept of Medicine. Building/Room: Health Sciences Research Building. Speaker/Presenter: AppHatchery. Event Open To: All (Public). All Students. Alumni. Emory College Students. Emory Community. Evening MBA. Executive MBA. Faculty. First-Year Students. Full-time MBA. Graduate Students. Juniors. Organization Members. Oxford College Students. PhD. PhD Students Advanced to Candidacy. PostDocs. School of Business Students. School of Medicine Students. School of Nursing Students. School of Public Health Students. Seniors. Sophomores. Staff. Cost: Free. Contact Name: Cindy Borges. Contact Phone: 4044474868. Contact Email: cindy.lynn.borges@emory.edu.
Tuesday, October 6, 2026, 12:00 PM – 1:00 PM.
Health Sciences Research Building II (HSRB-II)
1750 Haygood Drive NE
Atlanta, GA 30322
Lobby/atrium, by Nexus digital screen (next to N100).
For more info visit georgiactsa.org. The Detour: Signal Through the Noise
How leaders separate facts from assumptions and make sound decisions under pressure.
As a leader you make hundreds of decisions a day. Some are routine, but others carry significant weight. The challenge isn't simply having a lot to decide. It's that every decision is filtered through your own thoughts, assumptions, and interpretations, often without you realizing it.
Navigating the volume of work as well as the high pressure that comes with it, it's easy to react to the story your mind has created rather than the facts in front of you.
That's why The Detour has invited Vicki Smith, founder of Self Led CEO, to facilitate an honest conversation about what it takes to stretch beyond your comfort zone and keep moving anyway. Vicki is a licensed counselor and coach based in Atlanta who works with entrepreneurs and high achievers, helping them build the inner stability and resilience needed to lead sustainable, fulfilling work. She draws on mindfulness, somatic practice, and her own experience as a founder to…
University Event Topic: Innovation & Entrepreneurship. Department / Organization: The Hatchery, Emory Center for Innovation. Speaker/Presenter: Vicki Smith, founder of Self Led CEO. Cost: Free. Registration / R.S.V.P. link: https://forms.microsoft.com/Pages/ResponsePage.aspx?id=nPsE4KSwT0K80DImBtXfOMocZC9Gi2RBj9zJWrbCeidUQTJGWUdMNkk2TDVRNzZJSjAwVFVYWFVDUi4u. Contact Name: Rizky Etika. Contact Phone: 4047273711. Contact Email: thehatchery@emory.edu.
Friday, October 23, 2026, 9:00 AM – 10:30 AM.
The Hatchery
1578 Avenue Place
Suite 200
Atlanta, GA 30329.
For more info visit forms.microsoft.com. The Detour: Test It First
What if you could find out whether your idea actually resonates with your audience, but BEFORE you build it? Every founder has a theory about what their customers want. The question is how quickly and cheaply you can test whether that theory holds. Vibe coding (using AI tools to spin up a working prototype or lightweight experience in hours instead of weeks) is changing what's possible. But the value isn't the technology. The value is getting real signal from real people, fast.
This rapid change is why The Detour has asked Dr. David Schweidel, Goizueta Chair of Business Technology and Professor of Marketing at Emory University's Goizueta Business School, to guide us through building something we can actually put in front of an audience. David is a leading expert in customer analytics, social media, and the intersection of marketing and technology. His research on customer behavior and digital engagement has appeared in the top journals in the field, including the Journal of Marketing and Marketing Science…
University Event Topic: Innovation & Entrepreneurship. Department / Organization: The Hatchery, Emory Center for Innovation. Speaker/Presenter: Dr. David Schweidel, Goizueta Chair of Business Technology and Professor of Marketing at Emory University's Goizueta Business School. Cost: Free. Registration / R.S.V.P. link: https://forms.microsoft.com/Pages/ResponsePage.aspx?id=nPsE4KSwT0K80DImBtXfOMocZC9Gi2RBj9zJWrbCeidUMUtONVIySDM2SDVIQVA5Slo0Mlo4SDZFWi4u. Contact Name: Rizky Etika. Contact Phone: 4047273711. Contact Email: thehatchery@emory.edu.
Friday, October 23, 2026, 9:00 AM – 10:30 AM.
The Hatchery
1578 Avenue Place
Suite 200
Atlanta, GA 30329.
For more info visit forms.microsoft.com.