104° West Partners
THE COTTON BOARD SELECTS TRUMBA TO INCREASE
AWARENESS OF LOCAL AND NATIONAL EVENTS
Trumba Connect provides versatile solution to promote cotton industry events
SEATTLE, WA, January 22, 2007 – Trumba Corporation, a developer of innovative event marketing technology, announced today that the Cotton Board has selected Trumba Connect to increase awareness of local and national events and communicate with cotton industry organizations. Trumba Connect enables organizations to effectively publish and promote events online and create an interactive, two-way communications vehicle between themselves and their customers.
The Cotton Board is a centralized point of contact for cotton industry events and Trumba Connect enables site visitors to search for events, add them to their personal calendars, and send them to other organizations. It also allows visitors to have reminders sent via email, text message, or RSS feeds.
“The Cotton Board’s mission is to keep U.S. producers and importers of cotton informed on the innovative developments stemming from the Cotton Research & Promotion Program,” said Jay Tomasello, Director of Information Technology at the Cotton Board. “Trumba Connect makes it easier for us to deliver on this mission by enabling our users to find cotton industry event information in a more efficient and effective manner.”
Trumba Connect provides the Cotton Board with a solution that is easy to integrate and reduces the overall implementation and development costs of their web site redesign project. In addition, the Cotton Board uses Trumba Connect’s event submission feature to allow outside organizations to post events to its calendar.
“Organizations like the Cotton Board need a flexible solution that is easy to implement. Trumba Connect is helping them turn their event calendar into a communication vehicle to better connect and communicate with industry organizations,” said Jeremy Jaech, CEO of Trumba. “Cotton buyers, producers or growers who visit the Cotton Board’s web site can now easily find relevant event information throughout the year.”
The Cotton Board’s calendar of industry events can be found at: www.cottonboard.org.
Trumba Corporation is a Seattle-based developer of innovative online calendaring solutions that help businesses and organizations effectively publish, promote and communicate their events online. The company’s flagship product, Trumba Connect, allows organizations to embed highly interactive and customizable calendars within their websites. Trumba customers also benefit from an array of event-centric tools that include the ability to email calendars, create categories of calendars based on event types or geography, leverage user-generated content through event submission forms, drop events onto an array of personal calendaring solutions and much more. Trumba technology is used by institutions of higher education, newspapers, corporations, associations, cities and towns, hospitals and large religious organizations. Trumba Connect is a subscription-based software as a service (SaaS) solution. The company is privately held and backed by three of the industry’s leading venture capital firms, including Kleiner Perkins Caufield & Byers, August Capital and Oak Investment Partners. To find out more about Trumba, visit www.trumba.com.
About the Cotton Board
Based in Memphis, TN, the Cotton Board is the oversight and administrative arm of the Cotton Research & Promotion Program, representing U.S. Upland cotton. For more information about the Cotton Board, please visit www.cottonboard.org.
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