104° West Partners
THE SEATTLE TIMES COMPANY SELECTS TRUMBA TO PROVIDE NEW FUNCTIONS FOR PUBLISHER’S ONLINE EVENT CALENDARS
Allows Site Visitors to Connect Easily with Local Community Event Information
SEATTLE, WA, February 13, 2007 – Trumba Corporation, a developer of innovative online calendaring solutions, announced today that The Seattle Times Company has selected Trumba Connect to link the Pacific Northwest community with local event information on its online event calendars.
Trumba Connect helps organizations increase event awareness and attendance and better connects them with their audiences through a comprehensive suite of tools. The Times is using Trumba Connect to allow readers to easily add events to their personal calendars, set event reminders, provide notifications when event details change, and more.
“We strive to provide our readers with new and useful ways to interact with our local event listings. We want to give them all the information that they need to decide how to spend their time and money in Seattle, and then provide them with tools to act on their decisions,” said Gary Love, senior producer/NWsource.com for The Seattle Times Company. “Our listings feature a variety of events, and Trumba Connect allows our readers to keep track of their choices via text message, email, or placing the event into their calendar of choice.”
When readers view movie, performance, and other event times on NWsource.com, they can click on the “Add to my calendar” icons to add events to their personal calendars, forward events to friends, and more.
“The web has given newspapers a new and vibrant resource to leverage content, attracting traditional readers who are increasingly turning to the Internet for more timely information,” said Jeremy Jaech, CEO of Trumba. “As those readers turn to The Seattle Times Company’s event calendars, Trumba Connect will make that experience engaging by better connecting them with their surrounding community, and leading them to visit the site more frequently.”
Trumba Corporation is a Seattle-based developer of innovative online calendaring solutions that help businesses and organizations effectively publish, promote and communicate their events online. The company’s flagship product, Trumba Connect, allows organizations to embed highly interactive and customizable calendars within their websites. Trumba customers also benefit from an array of event-centric tools that include the ability to email calendars, create categories of calendars based on event types or geography, leverage user-generated content through event submission forms, drop events onto an array of personal calendaring solutions and much more. Trumba technology is used by institutions of higher education, newspapers, corporations, associations, cities and towns, hospitals and large religious organizations. Trumba Connect is a subscription-based software as a service (SaaS) solution. The company is privately held and backed by three of the industry’s leading venture capital firms, including Kleiner Perkins Caufield & Byers, August Capital and Oak Investment Partners. To find out more about Trumba, visit www.trumba.com.
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