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Snapshot: Park Record

A snapshot is a summary of how Trumba Connect helps an organization realize its website strategy goals.

Goals

  • Building community around local events by encouraging event submissions and providing a comprehensive events calendar.
  • Simplifying the process of maintaining an online events calendar.
  • Making it easier for readers to find events they care about.

Solution

  • Implemented Trumba Connect and embedded a customized calendar into the ParkRecord.com website.
  • Provided access to events by date, description, and keyword by embedding Date Finder, Upcoming Crawler, and Search widgets into pages throughout the site.
  • Benefited from Add to My Calendar and other event actions built in to every published calendar.
  • Provided a Trumba Connect submission form via a link on the calendar page to encourage event submissions from community members.

Outcome

  • Fully integrated website calendar and other event widgets keep the Park Record brand at the forefront.
  • No delays or backups in posting new or updated events to the website. Site visitors always see the latest event information.
  • Visitors can filter events by type, search for keywords, and choose the way events display, increasing the likelihood that they’ll find events they care about.
  • Visitors can add events to their personal calendars, set event reminders, arrange to be notified if events change, and take other event actions that make them more likely to attend.
  • By hovering over a date on the Date Finder widget, visitors who browse to the Home or Scene pages can see a list of that day’s events.
  • By using the interactive customized submission form, local individuals, organizations, and businesses who sponsor public events get more publicity and Park Record has a more dynamic calendar.
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