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Trumba Corporation


The Frick Collection Leverages Trumba Connect To Provide Comprehensive Museum Event Calendar

Seattle, WA, May 15, 2013 – Trumba Corporation, a leading developer of innovative online calendaring solutions, announced that The Frick Collection selected Trumba Connect to power their online event calendar, joining the growing list of museums such as the Smithsonian Institute using Trumba to promote exhibitions, programs and events. Trumba Connect helps organizations increase event awareness and attendance and better connects them with their audiences through a comprehensive suite of tools that includes a hosted, interactive web calendar, email and reporting services.

Trumba’s compatibility with numerous CMS platforms enables The Frick Collection to integrate their event calendar with their recently redesigned Drupal 7 web site while leveraging Trumba’s powerful publishing tools. The Frick’s site visitors can filter over a dozen event types (exhibitions, lectures, concerts, docent talks and more) and six audience types (such as adults, students and educators) customized by the museum so that their site visitors can easily find specific offerings of interest. Trumba’s keyword search provides another tool for quickly finding a specific event. The Frick also customizes their calendar views so that visitors can display the museum’s event overview, event details, monthly view, or past programs, tailoring the view to their individual preference. The museum and library hours are also integrated with the Frick’s calendar.

Trumba gives the Frick the ability to customize, group and promote specific programs throughout their website. "To highlight programs related to our exhibitions we find it useful to select and display specific programs with Trumba’s filter view feature, which makes those queries easy," says Vivian Gill, Web and New Media Manager for The Frick Collection. Customizing events with photographs is another Trumba feature the Frick effectively leverages to enhance their online calendar. The museum’s web site and calendar is filled with many colorful images that help convey the elegance and richness of the institution, its collections and exhibitions. Trumba’s digital signage feature also helps the Frick promote their exhibitions and programs by displaying daily events on a kiosk inside the museum lobby.

Trumba’s customizable online event registration feature makes it easy for the Frick to collect and manage sign-ups for their drawing classes and other events. With Trumba’s interactive Event Actions, visitors can add classes and programs to their personal calendars, request email or text reminders, sign up for event emails, forward event information to friends and more. "We’ve had more than 60 people sign up for student programs using variations of the form on the Event Action page, so it will definitely be noticed,” says Adrienne Lei, Education Programs Coordinator for The Frick Collection. "We are extremely grateful for the reservation features in Trumba, which have allowed us to expand our educational program offerings and still keep track of registrations with ease."

The Frick also plans to use Trumba’s mobile features to provide their visitors with optimal mobile access to the museum’s event information. “Trumba’s web calendar features and support have worked very well for us and we’re looking forward to using Trumba’s mobile templates," adds Gill.

For more information visit The Frick Collection web site at

About The Frick Collection

Internationally recognized as a premier museum and research center, The Frick Collection is known for its distinguished Old Master paintings and outstanding examples of European sculpture and decorative arts. The collection was assembled by the Pittsburgh industrialist Henry Clay Frick (1849–1919) and is housed in his former residence on Fifth Avenue. One of New York City’s few remaining Gilded Age mansions, it provides a tranquil environment for visitors to experience masterpieces by artists such as Bellini, Rembrandt, Vermeer, Gainsborough, Goya, and Whistler.

About Trumba

Trumba Corporation is a Seattle-based developer of innovative event marketing technology that helps businesses and organizations more effectively publish, promote and communicate their events online. Trumba enables customers – from small businesses to large organizations – to connect key audiences with their events, transforming those events into unique and highly-valued marketing and communication opportunities. The company’s flagship product, Trumba Connect, increases awareness of important events through hosted web calendar solutions and a comprehensive suite of event promotion tools. Developed for organizations that need to communicate event information to customers, members or employees, Trumba Connect is easy to implement and maintain, and is fully customizable for seamless brand integration. The company is privately held and backed by two of the industry’s leading venture capital firms, Kleiner Perkins Caufield & Byers and August Capital. To find out more about Trumba, visit

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