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Get Started Lesson 5: Event and calendar actions
Tip You can print a printer-friendly version of this lesson by choosing Print from your browser's File menu. If you prefer to work with the lesson on-screen, it's probably easiest to have two browser windows open, one for the lesson content and the other for Trumba Connect.
Trumba calendars are interactive. This means that customers can take actions with your calendar and the events they find there. For example, customers can add events to their personal calendars or arrange to be notified if the time or location of an event changes.
These types of actions increase the likelihood that customers will attend your events. They also build on-going connections between you and your customers.
To experiment with calendar and event actions, open two windows in your web browser. Display each of the following websites in one of the windows:
We've organized your exploration of calendar and event actions around five results that you can expect from integrating a Trumba calendar into your website. The calendar and event actions that your customers take make them more likely to:
Attend your events
Customers are more likely to attend your events if they:
Add events to your personal calendar and more
See how event actions built in to every Trumba calendar make it easy for your calendar visitors to add events to their calendars, set reminders, arrange to be notified if events change, and more.
Tip Confused about an event action? Click Help in the top right corner of the event actions window.
Share event information with colleagues
Word of mouth remains one of the best ways to spread information about your events. We'll show you two ways that Trumba calendars make it easy for customers and people who visit your website to share information about your events with others.
Forward event information to friends
One of the event actions that's automatically available on all Trumba calendars is forward to friends.
Make your spuds available to other sites
You may remember from the second lesson in this series, that adding a calendar spud to your website is as easy as copy and paste. Trumba® Connect provides code that you paste into the HTML code for the page on your site where you want the spud to appear.
You can make that same code available to people who visit your website, making it easy for them to give your events more publicity.
With Trumba Connect, you have several ways to give your customers control over the events they see on your website calendar. When they have control, they're more likely to find and attend events they care about.
Control the display of events
Experiment with the different options that you can offer visitors to your calendar for controlling the display of events.
Tip You can also create a Filter spud during the calendar publishing process that allows your customers to filter events by different criteria. Experiment with the Filter spud to the right of the Trumba University calendar.
Your customers are busy people. You can't expect them to keep returning to your website to see if you've added any new events to your calendar. If you're a Trumba calendar publisher, you automatically give your customers easy and convenient ways to stay informed about upcoming events.
Subscribe to calendar email
If you have a scheduled calendar email set up for your website calendar, customers who visit the calendar can add themselves to that email distribution list with just a click. (If you don't know what a scheduled calendar email is, see Lesson 4 in this series.)
Tip If you followed the steps above, you'll begin receiving a weekly email message containing upcoming events from the Trumba University Alumni calendar. To stop receiving the email messages, click an opt out link at the bottom of any message.
Subscribe to an RSS feed
Customers who use the most current versions of common Internet browsers or RSS client software (RSS readers) can subscribe to an RSS feed of your website calendar. When you add or update events, RSS subscribers automatically receive notification in their browsers or RSS readers.
Build connections with your organization
When your customers can add your events to their calendars and take other event actions and automatically receive information about upcoming events, they are more likely to feel connected to your organization.
In this exercise, you'll learn how:
If it makes sense for your organization and the events you promote, you can add an event submission form to your website. The form makes it possible for site visitors to submit their own events. After an event is submitted, you have an opportunity to approve or reject it before it goes live.
See how submitting an event looks from a customer's perspective.
Track customer interactions
Trumba Connect provides up-to-date, detailed reports about how often customers view your calendar, which events are most popular, what actions customers take with events, and more.
We provide you with a Publisher Dashboard where you can view your calendar activity.
While you're not likely to see much activity for the test calendars you published during these lessons, you can at least see where to track activity in the future.
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